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Consumer Brands Names Chavern As CEO

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The Consumer Brands Association announced Oct. 25 that David Chavern will become its new president and CEO effective Jan. 3.

Chavern joins Consumer Brands from his role as president and CEO of News Media Alliance.

“We are pleased to welcome David to Consumer Brands, an organization doing the important work of continuing to unite and champion the CPG industry,” said Jeff Harmening, chairman and CEO of General Mills, and chairman of the board.

“The board is committed to Consumer Brands’ direction and future and is looking for David to build on a strong foundation and to accelerate the great momentum we have seen in recent years.”

Following the dramatic change to the strategic direction and the rebrand from Grocery Manufacturers Association to Consumer Brands in January 2020, the association has recruited 30 CPG members and retained all CPG companies more than $500 million in sales, growing organization revenue by 23 percent. Consumer Brands represents 73 CPG companies with nearly 2,000 brands from across industry sectors — cleaning, personal care, food and beverage products.

Chavern brings to Consumer Brands a record of achievement in growing associations. In his time at News Media Alliance, he led the development of a new brand and identity, reinvigorating the association and the industry it represents. In his 30 years of experience, Chavern has also held leadership roles at the U.S. Chamber of Commerce, serves on the board of Transamerica Insurance and the University of Pittsburgh and has been named a “Top Lobbyist” by the Hill and one of Washingtonian’s “250 Most Influential People.”

“The progress of Consumer Brands helped the search committee attract top tier talent, which we have found in David,” said Billy Cyr, CEO, Freshpet, and leader of the CEO search committee.

“Consumer Brands has become an essential partner to this consequential industry and I’m confident with the hiring of David, the association will continue to grow our member companies’ ability to deliver the value and quality that consumers expect from our industry.”

Consumer Brands has added value to its members by becoming a resource to leaders in Washington and state capitals across the country; shaping the advocacy landscape by putting forward unique insights on the industry and economic environment; and engaging CPG leaders through professional exchanges and signature events. 

“It is a privilege to be chosen to represent an industry that matters to every American, every day,” Chavern said. “I have watched the incredible turnaround of Consumer Brands over the last three years and am honored to carry the association into its next phase and elevate the CPG industry that I am proud to now call myself a part of.”

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