Keasbey, New Jersey-based ShopRite has launched new dietary lifestyle filters for shoppers online that enable them to shop items and recipes based on their needs.
The filters are the most recent addition to Well Everyday, ShopRite’s health and wellness program that helps customers take steps toward achieving their nutrition goals.
With nearly half of shoppers ordering their groceries online, ShopRite is continuing to integrate its health and wellness programming into the digital space. Whether placing a grocery order online or browsing for inspiration in the Recipe Shop, customers can filter items to meet their needs and preferences. Filters include dairy free, vegan, vegetarian, gluten free, organic, kosher, diabetes-friendly, keto-friendly, low-sodium and low-sugar.
Since 2006, ShopRite’s registered dietitians have provided meal suggestions and substitutes for different lifestyles to support customers on their personal wellness journeys. Dietitian coaching is available at select stores, and Well Everyday’s virtual presence includes cooking classes, private consultations, a chat feature and social media outreach.
“We are proud to unveil new features on our website to help better serve our customers and make it easier for them to achieve their health and wellness goals,” said Natalie Menza Crowe, director of marketing and wellness at ShopRite.
“Whether customers are looking to make a lifestyle change or find convenient ways to shop for their needs, our registered dietitians are a valuable resource to help them live well. We look forward to continuing to serve our communities and provide convenient, on-trend solutions and inspiration.”
ShopRite’s wellness solutions are highlighted within an online feature with themes that change monthly to tie into seasons, holidays and other trends. In January, ShopRite is helping customers refresh their routines with a downloadable recipe book, meal inspiration, product highlights, resource guides and community events.
For more information about its wellness offerings, visit ShopRite.com.