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Albertsons Cos. Begins ‘Sincerely, Food’ Marketing Campaign


Albertsons Companies has launched “Sincerely, Food,” an omnichannel marketing campaign celebrating the company’s purpose.

The campaign – told from the perspective of what food sees – is designed to boost awareness and drive positive perception of the grocer’s strengths in high-quality fresh produce, meats and seasonal ingredients, and to build a deeper connection between customers and their local Albertsons Cos. banner.

“’Sincerely, Food’ is one more way we’re connecting with our customers as we create more personal, engaging customer experiences that embody our values as a long-standing neighborhood grocer,” said Jen Saenz, EVP and chief merchandising officer.

“Based in our ‘Sincerely’ brand platform, the campaign showcases our commitment to know, nourish and care for our customers by delivering on our company’s purpose.”

Through digital properties, in-store signage, traditional and social media, the Sincerely platform will be carried out across the company’s various grocery banners and customer experiences.

“Each Albertsons Companies banner has its own unique history and local identity. ‘Sincerely’ is the common thread through all of these, and it allows us to recognize the rich heritage associated with every banner,” said Sean Barrett, chief marketing officer for Albertsons Cos.

“As a company, we’re dedicated to earning customers for life, and our brand platform now supports and celebrates this commitment.”

Albertsons Cos. recently introduced Sincerely Health, a digital health and wellness platform that connects, educates and rewards customers on their health and wellness journey. The name showcases the company’s commitment to help customers make informed choices around food and well-being.

To learn more about Albertsons Cos., visit albertsonscompanies.com.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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