San Antonio, Texas-based H-E-B and Central Market have launched the H-E-B Visa Signature Credit Card and Central Market Visa Signature Credit Card, offering customers unlimited cash back on groceries and other purchases, flexible redemption options and additional cost-saving benefits.
The credit cards can be used to receive the 5 percent cash back benefit on the purchase of eligible items at H-E-B, Central Market, Joe V’s Smart Shop and Mi Tienda stores and locations where curbside and home delivery are available.
To receive the 5 percent cash back benefit, customers must use the credit card to purchase items in the H-E-B family of brands, which include thousands of products from H-E-B, Central Market, Hill Country Fare, Field & Future by H-E-B, H-E-B Brand Shop, Home by H-E-B, Kodi, Cocinaware, H-E-B Kitchen & Table and GTC.
Both cards also get the unlimited 5 percent cash back on all orders with Favor Delivery, the on-demand delivery service operated by H-E-B, as well as unlimited 1.5 percent cash back on all other products and purchases at H-E-B brand stores and locations, such as fuel stations and restaurants such as True Texas BBQ and SouthFlo Pizza.
Cash back benefits are not limited to H-E-B brand stores. Card users will receive unlimited 1.5 percent cash back for purchases wherever Visa is accepted.
“At H-E-B, we’re always looking to create and adopt innovative, quality programs that give Texans more ways to save,” said Ashwin Nathan, H-E-B group VP of marketing.
“With the H-E-B and Central Market credit cards, we’re offering Texans a more rewarding shopping experience that provides savings wherever they shop and gives H-E-B and Central Market fans a premium benefit on their favorite products.”
The first 20,000 applicants approved for an H-E-B Visa Credit Card will have the option to choose a limited-edition H-E-B branded metal card, while supplies last. The first 10,000 applicants approved for a Central Market Visa Credit Card will also have the option to choose a limited-edition metal card, while supplies last.
Credit check is required, and eligibility is subject to credit approval. Customers can complete the application electronically either online or through the Imprint app. Once approved, virtual cards will immediately be issued for customers to start earning cash back. Cardholders can expect to receive the cards in the mail within seven to 10 days after accepting their offer.