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Schnucks Holds Donation Campaign For Folds Of Honor

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Last updated on July 7th, 2023 at 09:30 am

Schnuck Markets Inc. has donated $300,000 to the Folds of Honor Foundation through a “Round Up at the Register” campaign at all 115 Schnucks stores and Eatwell Markets throughout the Midwest. 

Folds of Honor is a nonprofit that honors fallen and disabled military veterans and, new this year, first responders by providing educational scholarships to their spouses and children. Last year’s efforts raised $850,000, funding 170 scholarships while the retailer raised $1 million in 2021.

From May 10-30, customers were able to contribute to Folds of Honor at checkout by rounding up their purchases to the nearest dollar. Those customers who use self-checkouts and wish to give may choose a $1, $3 or $5 “Scan and Give” option.

Schnucks Rewards members also have the opportunity to donate their rewards points to Folds of Honor as part of the Donate Your Rewards” program. One-hundred percent of all donations will benefit Folds of Honor.

“For the sixth consecutive year, we were humbled by our customers’ response when asked by Schnucks teammates to ‘Round Up’ and support Folds of Honor,” said Chairman and CEO Todd Schnuck.

“In addition to helping those in our communities fight food insecurity and hunger, our mission to nourish people’s lives also includes working to strengthen those same communities by supporting the families of the men and women who fight for our freedom and protect us every day.”

Folds of Honor was established 17 years ago after Dan Rooney, a U.S. Air Force fighter pilot, saw the family of a fallen U.S. Army corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The nonprofit has awarded more than 44,000 scholarships to military spouses and children since 2007. 

Since 2018, the Schnucks Folds of Honor Round Up at the Register has raised $5.35 million – enough to support more than 1,000 scholarships. 

“The Folds of Honor-St. Louis chapter is humbled by the generosity of the Schnucks community,” said Doug Mitchell, president of the St. Louis Folds of Honor chapter. 

“The willingness of the customers, teammates, vendors and Schnuck family to give back to military and first responder families is overwhelming. This support makes our St. Louis chapter one of the strongest in the nation. It’s a testament to the great Schnucks organization and our generous communities.”

Schnucks regularly holds donation campaigns to support organizations such as The Salvation Army, the Urban League and the United Way of Greater St. Louis.

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