C.A. Fortune, a consumer brands agency headquartered in Chicago, has announced the addition of Navigator Sales & Marketing to enhance its West Coast customer connectivity and retail activation capabilities.
Founded in 2012, Navigator Sales & Marketing is a regional sales and marketing agency based in Southern California. The transaction closed July 17.
Navigator has aimed to revolutionize the industry by ensuring that all brands – regardless of size or resources – have the opportunity to reach grocery shelves along the West Coast. Using its network of industry contacts, Navigator brings retailers and manufacturers together to help brands grow..
Over the years, Navigator has evolved its business to maintain its position across the western half of the U.S. It has become a partner, volunteer and leader in industry organizations such as the California Grocers Association, Western Association of Food Chains, City of Hope, Next Up and The Illuminators.
“We worked vigorously to establish ourselves as leaders in sales and retail activation by building strong customer relationships,” said Subriana Pierce, managing partner and CEO. “As our reputation grew, we started attracting larger, more established brands.
“We realized the incremental value we could provide our clients if we solidified our infrastructure and that’s what we can do through this transaction with C.A. Fortune. We’re excited about the positive impact this will have.
“We have a strong passion for empowering minority- and women-owned brands. This focus lines up with C.A. Fortune’s values, which made the decision to partner with them even easier.”
Through this sales and retail activation investment, clients across all three C.A. brands (C.A. Carlin, C.A. Ferolie and C.A. Fortune) will be able to strengthen their presence out West.
“Here at C.A. Fortune, we are consistently evolving our capabilities to meet both today’s and tomorrow’s consumer, thus in turn delivering for our clients. In this ever-changing market, it’s critical we continue to invest in areas of the business that will allow us to scale our brands more holistically,” said Tyler Lowell, CEO and managing partner of C.A. Fortune.