Battle Creek, Michigan-based Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has launched new packaging for its Fudge Stripe cookies.
The collaboration celebrates Warner Bros. 100-year anniversary.
Keebler’s Fudge Stripes feature a coat of fudge on top of shortbread cookies. The updated limited-time packaging will mimic Looney Tunes characters with a Warner Bros. DC mashup.
“As a brand, Keebler is all about creating magic for families and what better way to do so than partnering with the renowned name in entertainment, Warner Bros.,” said Alicia Mosley, VP of marketing at Keebler.
“We’re honored to help celebrate this milestone by bringing nostalgia and fun to our beloved Fudge Stripes and continue to help create unforgettable memories for families this summer.”
In addition to the cookies, consumers will be able to interact with the characters through the Looney Tunes Mash-Up Party game on Keebler’s Open for Magic digital hub, an online experience with family-friendly content, games, activities and recipes.
To access the platform, consumers must scan the QR code on the packaging, where they’ll be taken to the Open for Magic digital hub.
Through September, consumers can purchase the Looney Tunes Fudge Stripes at select retailers nationwide and online.
Keebler produces 30 varieties of cookies and snacks, including Fudge Stripes, Chips Deluxe and Sandies. Keebler is a brand under The Ferrero Group, a sweet-packaged food company based in Parsippany, New Jersey.
Entering the North American market in 1969, Ferrero has expanded its presence and portfolio with brands such as Keebler, Butterfinger, Crunch, Famous Amos and Mother’s Cookies.
