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Grass Fed Foods Partners With Matador Ranch & Cattle

Grass Fed Beef

Grass Fed Foods, a grass fed beef platform, has formed a partnership with Montana-based Matador Ranch & Cattle, to source regeneratively-raised, high attribute domestic grass fed beef for its brands.

Stretching 380,000 acres from the Beaverhead Valley through the Blacktail Range and into the Centennial Valley, the ranch is full of wildlife, trout streams and soil and grasslands.

A working ranch that cares for 12,000 head of cattle outside of Dillon, Montana, Matador Ranch & Cattle upholds high standards in agricultural and environmental practices while advancing new and innovative projects on the ground.

Grass Fed Foods invited more than 50 customers to a two-day event at the ranch, where they experienced what true regenerative ranching looks like.

“Every aspect of regenerative cattle ranching was on display, from carbon sequestration to methane reduction, to High Intensity Rotational Grazing, to increasing organic matter in soil – and each topic was presented by an expert in their field. It was an incredibly impactful and informative learning experience,” said CEO Jeff Tripician of Grass Fed Foods.

Attendees included Sysco Foods, Costco, Whole Foods Markets, Sprouts, Farmers & Fisherman Purveyors, Compass Group, UNFI, Butcher Box, NCG, Rastelli’s, Applegate and Kettle & Fire.

“Our goal is to help consumers gain access to better, healthier grass fed beef that will improve both the consumers’ health as well as that of the planet,” Tripician said. 

“To accomplish that goal, we need to have enough product to get in every meat case and menu that wants to make a positive impact.”

The new product development team presented the company’s new line of blended products – Teton Taste Buds – that promotes healthier eating for kids.

“This ranch aggregation of Selkirk and Beaverhead now comprises 42 pivot irrigation systems supplied with diverse water assets across 6,000 acres that enable intensive fodder and crop production,” said Mike Gruber, VP of ranching and livestock for Grass Fed Foods.

“This system, combined with the expansive rangeland grazing, allows for multiple synergistic outcomes at scale. These complementary assets support our business objectives of adding value to our cattle for premium market access and optimizing our genetic and management investments.”

Read more meat news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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