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UNFI, Kroger, Raley’s Executives To Address NFRA Conference Attendees

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The National Frozen & Refrigerated Foods Association (NFRA) will hold its 32nd annual Executive Conference on April 8-10 at the Westin Tempe in Tempe, Arizona.

Retailer presentations will feature Stuart Aitken, chief merchant and marketing officer at Kroger; CEO Sandy Douglas of UNFI; and Keith Knopf, president and CEO at Raley’s.

This three-day event brings food industry professionals together to network and learn about the latest consumer insights on industry growth and trends. NFRA encourages professionals of all levels to attend, as the informal atmosphere encourages group discussion and personal interaction.

The conference will open on April 7 with a first-time attendee reception, while April 8 will feature the optional Greater Penguin Golf Tournament at nearby Papago Golf Club, followed by an evening welcome reception at the hotel, where attendees can get to know fellow industry professionals.

April 9 will offer a lineup of speakers, beginning with a retailer keynote by Knopf. Ben Metzger of Cleveland Research Co. will explore the impact of macroeconomic pressure on the refrigerated and frozen retail industry and review best practices for navigating the changing landscape. Joe Parrish from The Variable will delve into the strategic implementation of AI in CPG and retail, emphasizing its applications in product development, market analysis and personalized shopping experiences.

Sessions continue with frozen and dairy category insights from Acosta, global consumer learnings from Mintel and retailer presentations by Douglas and Aitken. Bill Day of Magid Associates will also explore the shift in consumer attitudes and expectations over the last four years, highlighting key takeaways for businesses to adapt and thrive in this evolving landscape.

On April 10, the conference will conclude with breakfast and a final informational session from Kate Masten of The Variable, who will unravel the transformative power of retail media networks as catalysts for business growth and innovation in the digital age.

Attendees can learn about NFRA’s PR and marketing initiatives and how to get involved by attending the promotions committee meeting or hear from leaders in the cold storage space at the Supply Chain Forum.

Registration will open on Dec. 1 on the NFRA Executive Conference website. Sponsorship and advertising opportunities are also available.

About National Frozen and Refrigerated Foods Association

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. NFRA sponsors national promotions ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month and Summer Favorites Ice Cream & Novelties (June/July); and provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities through its “Easy Home Meals” consumer website and social media properties.

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About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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