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H-E-B Seeking ‘Quest For Texas Best’ Entries

H-E-B Quest for Texas Best logo

H-E-B is accepting entries through April 4 for its 11th annual “Quest for Texas Best,” a competition to find the best products made in the state.

Participants will compete for a combined $70,000 in cash prizes and the opportunity to land their products on H-E-B shelves across the state.

Over the past decade, H-E-B has discovered more than 1,000 Texas-made products. The contest has reviewed more than 6,000 samples and awarded about $2.5 million in prize money, complemented by marketing, mentoring and supplemental support. 

In addition, H-E-B has awarded 51 “Quest for Texas Best” suppliers with an H-E-B Million Dollar Club belt buckle for achieving $1 million in sales.

“We look forward to connecting with Texas-based innovators each and every year and providing exciting opportunities through this competition,” said James Harris, senior director of diversity and inclusion and supplier diversity. “I can’t wait to see what products are brought to the table this year.”

To prepare for the competition, participants will have the opportunity to visit with H-E-B sourcing and supplier diversity leaders about product development and best practices during special virtual information sessions in March. Registration is required. 

To reserve an informational meeting space, review competition details and learn more about the two-minute video requirement, visit heb.com/quest.

H-E-B’s business development managers will select the top applicants, who will then present their products before a panel of judges selected by H-E-B this summer in Dallas. 

The judges will determine the top four products and award $25,000 to the Grand Prize winner, the title of “Texas Best” and placement on store shelves; $20,000 to the first-place entry; $15,000 to second place; and $10,000 for third.

About H-E-B

Based in San Antonio, H-E-B has more than 154,000 employees in Texas and Mexico and serves millions of customers in more than 300 communities.

Read more independent store news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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