National New Products

Good ‘N Natural Fruit, Nut And Seed Bars Encourage Wholesome Eating

Good ‘N Natural® fruit, nut and seed bars are launching nationwide, offering a wholesome, gluten-free and dairy-free nutrition bar for health-conscious consumers across the country.

Created by a nutritionist and athlete for anyone on-the-go, Good ‘N Natural bars are as good to eat as they are good for you, according to a news release. Free from preservatives, chemicals and unpronounceable ingredients, they provide all the ingredients necessary for an active lifestyle.

Available in four flavors—Cranberry Almond, Peanut Butter, Chocolate and Lemon—Good ‘N Natural fruit, nut and seed bars provide a nutritious snack alternative. In addition to being gluten free and vegan, Good ‘N Natural bars are a good source of fiber with 5g per serving; boast 10g of protein; and include natural ingredients like gluten-free rolled oats and organic maple syrup for a distinctively delicious taste.

Good ‘N Natural bars were created in 2004 by Sarah Walker: an athlete, nutritionist and baker on a mission to create a wholesome, great-tasting nutrition bar. The bars originated in Walker’s kitchen, where customers would pick up their orders from a cooler outside her front door and leave the money on her porch. After realizing the growing success and increasing popularity of her product, Walker enlisted the help of her good friend and successful chef and caterer, Ann Scales, to take Good ‘N Natural bars to the next level.

“Good ‘N Natural bars have come a long way since I first started creating them in my kitchen eight years ago, so you can imagine how excited I am to be able to share them with everyone across the country with this nationwide roll-out,” said Walker. “We understand the trend toward finding a convenient snack that not only tastes good, but provides the nutritional benefits necessary for an active lifestyle—we’re proud that we’ve created a bar that accomplishes all of that, using natural whole food ingredients.”

“Having been a chef most of my life, I knew we had a great-tasting, high-quality product. While we really weren’t intending to create a business out of the bars, they were so popular in Sun Valley that the business just took off,” said Scales. “It was a leap of faith when we began to increase our production. We decided to let the bars lead the way and we would follow.”

Good ‘N Natural bars are available at grocery stores and convenience stores nationwide.


About the author

Kristen Cloud

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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