Seattle-based Krusteaz, makers of premium baking, pancake and waffle mixes, has released the results of its annual breakfast survey, a national poll conducted by ORC International, revealing that breakfast for dinner continues to be a popular trend among Americans. In fact, nine out of 10 (90 percent) Americans say they eat breakfast for dinner, with more than half (53 percent) of respondents enjoying Breakfast Night dinners once a month or more, and nearly a quarter eating breakfast for dinner once a week.
Survey results indicate that breakfast for dinner also is a family favorite, as those with children in the house are more likely than those without to eat breakfast for dinner (94 percent vs. 88 percent). In fact, 30 percent of families make Breakfast Night a weekly occurrence, and two-thirds of families with kids (67 percent) said Breakfast Night is either very enjoyable or their “absolute favorite.”
“Last year we officially named Wednesday night as Breakfast Night,” said Andy Heily, president of Continental Mills. “And for good reason—Americans have said loud and clear they love breakfast, so we’re embracing the trend and encouraging Krusteaz fans to enjoy our waffles and pancakes anytime they please, day or night. After all, there is no wrong time to enjoy breakfast.”
A variety of factors contribute to the continued popularity of breakfast for dinner, including how easy it is. Thirty-eight percent noted that having all the ingredients on hand is the main appeal, followed closely by the “love” of breakfast food (35 percent), and it being easier and faster than preparing a traditional dinner (31 percent). Additionally, those with children are more likely to use Breakfast Night as family night when dad’s in charge and for other celebratory occasions such as birthdays or Mother’s Day or Father’s Day.
Millennials also are fans of Breakfast Night. Ninety-four percent say they eat breakfast for dinner and 32 percent do so weekly. Their favorite dish of choice is pancakes or waffles (37 percent). No matter your age, syrup is the preferred topping for pancakes and waffles, selected by 60 percent of respondents.
When it comes to preparation, mom is still most likely to lead the preparation of Breakfast Night dinners (41 percent), but many families also are using it as an opportunity to come together. In a shift from 2014, more kids are in the kitchen, with 39 percent of respondents saying Breakfast Night preparation is a “joint effort” between family members, compared to just 17 percent last year.
Half of all adults (54 percent) choose dinner as their favorite meal of the day. Most adults (62 percent) eat dinner as a family at least four nights a week, with more than one in three (37 percent) saying they do so every night. Those with children in the household are even more likely to have dinner as a family at least four nights a week (72 percent).