Hannaford Supermarkets earlier this year reached a significant milestone in its rollout of the Hannaford To Go online grocery shopping service, with its expansion to the 25th Hannaford store. The program is doing so well, in fact, that it now has expanded to 29 stores across five states—Maine, Massachusetts, New Hampshire, New York and Vermont.
The service is the first of its kind in many regions. Hannaford To Go customers can order any product found at their local supermarket on Hannaford.com and pick up those items in as little as four hours. Store associates collect groceries from store shelves and load the orders into the shopper’s vehicle, so the customer never has to leave the front seat. The only items not included are prescription drugs. Customers can drive to the store, park and call to fetch their items, or they can retrieve their order by going inside the store. The fee varies from store to store but is never more than $5.
After piloting the program successfully in several stores beginning five years ago, Hannaford opened 11 additional locations in 2015. The company plans to pursue an aggressive rollout schedule for the remainder of 2016.
“Hannaford will continue to innovate and find new ways to meet our shoppers’ needs, as their expectations for online shopping grow,” said Mark Bradeen, director of e-commerce at Hannaford. “We are committed to providing services that make shopping easier for our customers.”
Hannaford developed the online interface and also created a proprietary technology for the selection of groceries in-store.
“Customers tell us how much they appreciate this service, when we do the grocery shopping for them,” Bradeen said. “Hannaford To Go is attracting new customers to our stores and strengthening our relationships with shoppers.”
Hannaford spokesperson Eric Blom notes that the service is especially popular with the elderly, disabled and parents with busy schedules.
Hannaford’s Online Shopping Service Hits Milestone