Dunkin’ Donuts’ DD Perks Rewards program has reached a new milestone of more than five million members.
“The number of DD Perks members has more than doubled in less than two years, which has surpassed all of our goals,” said Sherrill Kaplan, VP of digital marketing and innovation for Dunkin’ Donuts U.S.
With the DD Perks Rewards program, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ mobile app.
Once a member accrues 200 points, the member receives a coupon for a free any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday. Additionally, throughout the year DD Perks members receive exclusive, personalized, special offers to earn bonus points for specific food and beverage purchases.
Dunkin’ Donuts’ guests also have the exclusive opportunity to order ahead and speed past the line in store through On-the-Go Ordering, which launched in June.
With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location and then confirm via the new Dunkin’ Donuts mobile app when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts card within the app.
In the restaurant, DD Perks members can go straight to pick up their items at a designated area. They also have the ability to save their recent orders as a favorite to speed up their next Dunkin’ run. To use On-the-Go Ordering, DD Perks members nationwide must download the newest version of the Dunkin’ Donuts mobile app, called “New Dunkin’ Donuts,” in the App Store or Google Play Store.