Home » Ahold USA Nature’s Promise Canned Tuna Is MSC Certified

Ahold USA Nature’s Promise Canned Tuna Is MSC Certified

Last updated on December 11th, 2017 at 04:58 pm

Ahold USA Nature’s Promise chunk light canned tuna (skipjack) and Nature’s Promise solid white canned tuna (albacore) are Marine Stewardship Council (MSC) certified. Nature’s Promise canned tuna is sold at Ahold USA’s retail divisions of Stop & Shop New England, Stop & Shop New York Metro, Giant Landover, Giant Carlisle and online grocer Peapod.

MSC certification is given to seafood from fisheries that meet the council’s strict standard for sustainability and ensure that fish are caught at levels that allow fish populations and the ecosystems on which they depend to remain healthy and productive for the future. Nature’s Promise canned tuna is caught using a “one-by-one” method, one line to catch one fish at a time. This is considered to be the most sustainable fishing method, minimizing damage to other sea life. Nature’s Promise chunk light tuna is caught via a fishing pole and line, and Nature’s Promise solid while tuna is caught via pole and line or troll caught, towing a baited hook or lure behind a slow moving vessel.

“Ahold USA is committed to supporting the responsible retailing objectives of its retail divisions, which includes lessening our environmental impact and helping customers eat well with quality, sustainable products,” said Marissa Nelson, SVP of responsible retailing and healthy living, Ahold USA.

“Earning MSC certification for our Nature’s Promise solid white and chunk light canned tuna illustrates our commitment to promoting sustainability among our Own Brand products,” addd Juan De Paoli, SVP of brand management and own brands, Ahold USA. “Nature’s Promise canned tuna is also 100 percent traceable to the harvest vessel where the fish was caught.”

Earlier this year, Ahold USA announced that all seafood sold from the service counters at its retail divisions are 100 percent sustainably and responsibly sourced. In addition, 100 percent of Ahold USA’s Nature’s Promise and Own Brand seafood products are sustainably sourced, including frozen shrimp. Nature’s Promise is Ahold USA’s private label line for organic and “free-from” products. In total, customers will find more than 200 sustainable seafood items at Ahold USA’s retail division stores.

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