Soupman, makers of gourmet soup that inspired the famous “Seinfeld” soup episode, is partnering with George Naddaff, the founder of Boston Market, to bring its soups to restaurant partners and other foodservice venues across the U.S.
Naddaff is the chairman and CEO of Business Expansion Consulting Co., a Boston-based M&A advisory and consulting firm that focuses on expanding growth brands with its extensive contacts and experiences in the restaurant industry.
Jamie Karson, Soupman’s chairman and CEO, said, “We are very happy to be working with George and his company to expand our distribution by bringing Soupman soups to restaurants and other foodservice venues across America. Our immediate goal is to increase sales and widen our distribution with quality partnerships. So, to partner with George Naddaff, who launched one of the most successful restaurant concepts of all time, we are confident that he will help us achieve our incremental revenue targets on an expedited basis.”
The Original Soupman offers more than 50 varieties of soups. The soups are available in seven varieties in 17-oz. Tetra Pak cartons in grocery stores like Publix, Kroger, Ralphs, Vons, Pavilions, H-E-B, ShopRite, Wegmans and Safeway, among others.