Grocery Northeast Technology

Associated Supermarket Group Establishes Loyalty Marketing Program

Associated Supermarket Group logo

Associated Supermarket Group (ASG), based in New York, and Wonder Rewards have entered a partnership that establishes “Wonder Rewards” as a loyalty marketing program for ASG’s banner stores and independents. Wonder Rewards was formally introduced at the Feb. 7 ASG Retailer Summit as part of “What’s New for 2019 in Technology” for driving sales, profitability and improving the customer experience.

Wonder Rewards has redefined and reinvented the concept of loyalty marketing. This new program drives incremental sales for merchants through the execution of customer acquisition, retention and up-sell/cross-sell strategies.

Consumers find Wonder Rewards a valuable and rewarding program, according to shopper Christine N. of Old Islip, New York. “Wonder Rewards is simple to join. It lets me earn points when I shop at major online stores. Now, I’m thrilled to hear it’s coming to supermarkets near me. It’s great to earn and redeem points for my everyday shopping.”

To join Wonder Rewards, consumers can log onto the Wonder Rewards website, wonderrewards.com, or download the Wonder Rewards app available in the Apple Store and Google Play. It is free to join, and no intrusive personal data is asked for—only the consumer’s mobile phone number and zip code.

Chris Cialone, director of U.S. sales operations at Wonder Rewards said, “Our relationship with ASG is a positive step in the expansion of Wonder Rewards. ASG grocers will join a growing number of businesses in the five boroughs, along with a variety of other merchant and restaurant partners, providing many places for consumers to earn and redeem points. With our growing network, consumers will reach redemption levels more rapidly than with any other single-brand loyalty program. The Wonder Rewards earn and redeem model will be weaved into the daily fabric of everyday living for consumers, offering unlimited ways to earn and redeem points.”

Sterling Hawkins, head of venture at CART (Center for Advancing Retail & Technology) and a retail grocery industry thought leader, added, “The industry is facing furious competition with major technological advances around emerging technology. Every retailer can and should be using third-party technology to level the playing field.”

Wonder Rewards is a global provider of end-to-end digital customer loyalty and engagement solutions that drive incremental sales, serve up a better understanding of customer shopping behavior and actionable insights and personalize the shopping experience. Wonder Rewards is operated by E1 Marketing Lab Inc., part of the Eastone Equities family of companies. 

Associated Supermarket Group LLC serves independently owned supermarkets in the New York Tri-State Area and other cities along the U.S. Eastern seaboard. ASG provides store financing, leverages its relationships with suppliers and vendors, as well as its collective buying power to provide efficient procurement, distribution, marketing, merchandising, advertising, promotion and other retail solutions. ASG’s supermarket banners include Associated, Compare, Met, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores. 

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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