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Latitude Beverage To Introduce Three 90+Cellars Wines In 2019

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Latitude Beverage Co. will launch three new wines from 90+ Cellars this year. The company is expanding its reserve portfolio with wines from all over the world, beginning in Sonoma County.

This year, the Brighton, Massachusetts-based company is expanding its reserve and collector portfolios with some small-batch reserve launches. Every 90+Cellars wine has a lot number to identify the wine and has the 90+ stamp of approval. The following Sonoma County reds are leading the expansion:

  • Lot 163 Merlot: From a family-owned winery farming Alexander Valley since the 1800s.
  • Lot 164 Pinot Noir: The company’s first Collector’s Series Pinot from a vineyard site in Sonoma County’s Sebastopol Hills.
  • Lot 165 Zinfandel: From Rockpile; a sought-after Zinfandel appellation.

The company also has a wine club offering three, six or 12 bottles of wine delivered to the customer’s home four times per year.

Latitude Beverage Co. is the company behind a portfolio of national wine brands, including 90+ Cellars, Lila Wines, Moja Sangria, Iron Side Cellars and more. It was founded in 2007 by Kevin Mehra, who saw an opportunity to make high-end wine more accessible by purchasing wine from top-rated wineries and offering the wine at a lower price. This unique business model, based on the centuries old function of the négociant, became the foundation for 90+ Cellars.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

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