New Age Beverages Corp., the Denver, Colorado, and Utah-based organic and natural beverage company, signed a distribution agreement with Hudson News Distributors to expand the company’s beverage portfolio throughout the Northeast and in select key national accounts.
The agreement encompasses New Age Beverages’ entire brand portfolio, adding 15,000-plus retail accounts to be serviced weekly across 11 states throughout the Northeast. Hudson News services all major retailers in the Northeast across all channels including alternative channels, airports, and more than 2,500 independents outlets; its footprint includes 14 warehouses, 400 delivery trucks and more than 2,000 merchandisers.
The distribution agreement between the two companies represents the most significant penetration of New Age’s brands in the Northeast to date, as New Age expands its brand portfolio nationally. Hudson News will now be selling and distributing the entire New Age portfolio across major retail accounts including convenience, airports, drug chains, traditional grocery and mass channels. Hudson News also features a growing e-commerce platform to expand to the growing independent market within the distribution territory.
Michael Cunningham, VP of sales at New Age, said, “The partnership with Hudson News represents another major step forward for New Age and our brand portfolio. Many of our brands have recently become the number one performing brands in their segments per point of distribution. 2019 will be the first year that they will be available in national distribution. Now with the new alliance with Hudson News, more consumers will be able to purchase the full portfolio of New Age’s healthier and better-for-you brands in retailers and market areas we have never been in before.”
Parsippany, New Jersey-based Hudson News Distributors was founded in 1918 and has nearly 100 years of history and distribution expertise. The company has more than 4,000 employees, revenue in excess of $450 million and is the second largest distributor of books and magazines in the U.S.
Tom Dowdy, chief revenue officer for Hudson News Distributors, said, “Hudson News is one of the most powerful direct-to-store distribution networks in the country, and we are delighted to be adding New Age’s healthy beverage portfolio to our mix. We are highly selective in whom we partner with, and we felt New Age was a great fit for us and for our customers. Hudson News has tremendous market reach and in-store marketing and merchandising capabilities across a wide array of channels and customer types. We are excited to marshal those resources behind the New Age brands and expect significant contribution from their addition to our system.”