Campbell’s Foodservice, based in Camden, New Jersey, has developed Behind Our Lines, a series of educational and inspirational videos. The initial collection of eight videos introduces professional chefs from Campbell’s culinary team and showcases the versatility of frozen soup with suggestions for different ways to serve the same product.
“Having been an operator, I understand how important it is to keep your menu fresh throughout the year and get the most out of each ingredient,” Campbell’s Foodservice Executive Chef Gerald Drummond said. “Our hope with these videos is that our customers can find new solutions to the challenges they face in the front and back of the house, as they try to differentiate themselves without sacrificing their bottom line.”
Covering culinary support, operational support and real food stories, Behind Our Lines will be continually updated with additional tips, focusing on specific segments and various items in the Campbell’s Foodservice portfolio. The culinary team also is sharing stories about the creation of these products and how each ingredient earns its place in the recipes.
“As the category leader, we know our partnership with operators consists of providing the highest-quality products as well as best-in-class resources and support,” said Melissa Price, director of marketing, U.S., Campbell’s Foodservice. “We keep tabs on how the industry’s and guests’ preferences are evolving, and we’re here to help with menu planning, maximizing labor and minimizing food waste.”
Operators can start watching Campbell’s Behind Our Lines and subscribe for updates at campbellsfoodservice.com/behind-our-lines.