Beverages Category News Equipment & Technology Northeast Packaging Suppliers Sustainability

Tomra: Consumers Are Redeeming Billions Of Used Beverage Containers

TOMRA recycling

Tomra of North America reports that U.S. consumers redeemed billions of used beverage containers though its reverse vending machines (RVMs) in 2018, with more than 2 billion redeemed in the Northeast alone. RVMs collect beverage containers for recycling and prevent them from entering oceans and landfills.

When a plastic bottle is returned to an RVM, the material is protected from contamination from other types of household waste. The bottle maintains its food-grade status and can be turned back into another plastic bottle in a “closed loop”; it does not get “downcycled” or thrown away. Tomra calls this process “clean loop recycling” and is on a mission to keep as many beverage containers in the loop as possible.

“Tomra’s RVMs collected more than 40 billion cans and bottles globally last year, and the U.S. contributed billions to that total,” said Ernie Argenio, SVP of sales and marketing for the Shelton, Connecticut-based company. “With plastic pollution top-of-mind for many consumers and businesses, we are proud to offer a circular solution for the material used in beverage containers. We are constantly innovating new reverse vending technology and consumer engagement programs to encourage the responsible redemption of bottles and cans, and these numbers reflect that mission.”

The increased participation (up from 35 billion containers in 2017) in redeeming beverage containers reflects the world’s growing concern about plastic pollution. Container deposit laws are becoming recognized as a circular solution for beverage containers around the world. Tomra plans to hire 2,000 new employees over the next two years to meet demand for deposit system expertise.

Founded in 1972, Tomra offers reverse vending solutions for collecting, reusing and recycling cans and bottles. The Tomra system has the machines, digital solutions and service to make recycling easy for the industry, system owners, retailers and consumers. With more than 80,000 installations across more than 60 markets, Tomra’s RVMs capture 40 billion used beverage containers every year reducing reliance on raw materials and ensuring fewer containers end up in landfills, oceans and streets. 

Tomra Collection Solutions is part of the Tomra Group, which creates sensor-based solutions for optimal resource productivity. The group employs approximately 3,300 people globally and is publicly listed on the Oslo Stock Exchange.

About the author

Kristen Brissette

Kristen lives on Cape Cod and enjoys working in the food industry. She loves attending food shows and meeting others in the field.

Featured Photos

Featured Video