The program will help address food deserts for residents in Phoenix, Tempe and Glendale.
Lyft, in partnership with Food City and Valley of the Sun United Way, will announce more details about the launch of the Grocery Access Program in Phoenix on Tuesday, May 21. The announcement is at 11 a.m. at the Food City Supermarket, 845 West Southern Avenue, Phoenix, Arizona.
Phoenix Mayor Kate Gallego, Lyft Regional Director Drena Kusari, Valley of the Sun United Way Chief Strategy and Program Officer Nancy Dean and Bashas’ Family of Stores Director of Communications Ashley Shick are scheduled to attend the news conference.
Using the code FOODACCESSPHX, residents in need will receive discounted Lyft rides to and from 16 Food City locations in Phoenix, Glendale and Tempe. Riders will pay only $2 for a ride to or from Food City. Lyft, Food City and United Way are subsidizing fares up to $15. Riders can take a total of 12 round trips between now and Sept. 1, 2019.
According to Lyft’s Economic Impact Report, 46 percent of Phoenix rides start or end in low-income communities. Many of these neighborhoods also are considered food deserts. Lyft, Food City and United Way anticipate the Grocery Access Program will make it easier, faster and less expensive for residents in these areas to go to the grocery store.
Food City is part of the Bashas’ family of stores. Food City has a 60-plus year reputation of service to the Hispanic community in Arizona and carries aisles of traditional Mexican foods, along with items found in a traditional grocery store. The community-focused grocery store is known for holding car seat and water safety events, mobile dental clinics, back-to-school immunizations, backpack giveaways and other cultural celebrations.