C&S Wholesale Grocers Inc. has selected AppCard Inc., the personalized marketing and shopper analytics platform for independent grocers, as its customer loyalty and digital coupons partner. The company expects to launch this new platform as early as August in both the Pennsylvania and South Carolina markets before expanding the solution nationwide.
C&S, a wholesale grocery distributor headquartered in Keene, New Hampshire, has made it a priority to implement a modern and scalable omni-channel digital marketing platform. This solution will help the thousands of independent grocers it serves move toward a personalized customer experience that will provide a competitive advantage in the fast-moving market, according to the companies.
AppCard services more than 1,400 independent grocers and 17 million households across the U.S., Canada, Japan and South and Central America, by offering a unique combination of actionable data, marketing tools and a promotions and campaign engine. AppCard’s capabilities will allow C&S to create the omni-channel experience by seamlessly weaving loyalty and digital coupons into its in-store kiosk, website, mobile and e-commerce solutions.
“For the past year, we have worked diligently to ensure that the strategic partner and solution we selected will set our retailers up for success for years to come,” said Corey Quiring, VP of retail services at C&S. “We’re excited about our partnership with AppCard. Their service, expansive digital coupons offering and artificial intelligence with learning-based personalization will elevate the customer experience and help our retail customers compete and grow.”
“C&S and AppCard share a very clear vision, the future of grocery for the independent is contingent upon their ability to deliver an exceptional and personalized customer experience through digital coupons and compelling offers,” said Eran Harel, VP of corporate development and strategic partnerships at AppCard. “We are thrilled to kick-start our partnership and humbly accept the responsibility to help C&S position their retailers with this competitive advantage.”
C&S supplies more than 7,700 independent supermarkets, chain stores, military bases and institutions with more than 137,000 different products. AppCard processes more than 500 million transactions annually and reach more than 17 million U.S. households.