The limited-edition product is one-part box of Original Cheez-It, one-part Original Red Blend box of House Wine offered in a convenient package. The innovative pairing highlights the cheesy, crunchiness of a Cheez-It cracker and couples it with the red currant aromas and red fruit delivered in House Wine’s Original Red Blend.
“We are thrilled to partner with House Wine to combine their expertise and America’s favorite 100 percent real cheese snack into one portable box,” said Jeff Delonis, senior marketing director for Kellogg’s U.S. Snacks division. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”
In addition to the boxed product, Cheez-It and House Wine curated custom pairings for a variety of tastes. To bring out the real cheese notes inside more Cheez-It flavors, the brands recommend varietals to pair including: Original and Red Blend, White Cheddar and Rosé, Extra Toasty and Sauvignon Blanc and more. House Wine’s winemaker Hal Landvoigt hand-selected the pairings through various taste tests and his own expert process. He encourages individuals to listen to their personal preferences and enjoy the wine and Cheez-It pairings that speak most to them.
“We make wines for people to enjoy anytime and anyplace—just like Cheez-It,” Landvoigt said. “I create wines that run the spectrum of flavor—from crisp and bright to savory and spicy. From there, I looked for combinations that complement the real cheese found in each flavor of Cheez-It to make the perfect pairing.”
The limited-edition House Wine & Cheez-It box is available beginning July 25 at OriginalHouseWine.com for $25, while supplies last.
Cheez-It is produced by Battle Creek, Michigan-based Kellogg’s Co.
Original House Wine is part of Seattle-based Precept Wine, the largest privately held wine producer in the Pacific Northwest and a top 13 American wine producer.