The National Frozen & Refrigerated Foods Association (NFRA) has declared the winners of the Golden Penguin Awards for its 2019 March Frozen Food Month promotion. Click here to see the full list of winners.
NFRA, based in Harrisburg, Pennsylvania, will present 36 Gold Awards and 35 Silver Awards. In addition, the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be revealed as Top Marketers during the NFRA Convention in Orlando.
The Golden Penguin Awards provide an opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods. The Gold award winners will be recognized throughout an Awards Luncheon on Oct. 15, at the NFRA Convention, and the Top Marketer awards will be presented. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
NFRA’s Golden Penguin Awards program features 10 categories that reflect marketing practices, including: In-Store Display, In-Store Event, Community Involvement, Social Media Campaign, Private Brand Campaign and Overall Marketing Campaign with sub-categories for Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best; the highest scoring entry in each of the Overall Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on merit taking into consideration organization size and/or program budget.
NFRA is a nonprofit trade association representing all segments of the frozen and refrigerated foods industry and is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Cool Food for Kids educational outreach program.