Bianco & Sons, a Medford, Massachusetts-based meat manufacturer, has revealed a new label design for its line of marinated meats. The labels were created in collaboration with Single Source Marketing, Bianco’s marketing agency of record.
“We’ve been wanting to create new labels for our marinated meats line for quite some time,” said Joseph Bianco III, CEO, Bianco & Sons. “Single Source Marketing helped us design a line of labels that reflects the quality of products and ingredients that are inside the packaging.”
“We’re really excited to enforce a strong shelf presence for Bianco & Sons,” said Rick Alpern, president of Single Source Marketing. “Their products are already so great, we couldn’t wait to create a label that emphasized just that. The new labels are more contemporary, visually easy-to-read and speak to the Bianco & Sons consumer.”
Bianco & Sons’ marinated meat line, complete with new labels, can be found at Big Y; the Bianco retail store at 1 Brainard Avenue in Medford; and select independent retail locations across New England.
Single Source is a marketing agency that understands clients’ operational, sales, marketing and merchandising needs.
Founded in 1960, Bianco & Sons is a family-owned food manufacturing company specializing in sausage and marinated meats, including beef, lamb and veal. Bianco products can be found across New England in local supermarkets and restaurants.
In 1960, Joseph Bianco Sr. made the first batch of sausage in his Revere, Massachusetts, meat market. In the 1970s, Joseph Bianco Jr. joined his father in business, and together they recognized the growing demand for their high quality products, especially their sausage. Presently, Bianco’s three children—Francesca, Lewis and Joseph III—are working by his side producing sausage and marinated meats.