Borden Kid Builder, available in chocolate and strawberry flavors, is the company’s first 2 percent no-sugar-added milk geared just for kids. It has 50 percent more protein (13g per 240mL serving) and calcium (490mg per 240mL serving) than regular milk.
According to the U.S. Office of Disease Prevention and Health, calcium, potassium and vitamin D are three of the four “nutrients of public health concern” lacking in American diets, children’s included.
“Growing kids need protein, calcium, vitamins and minerals to build strong bodies and minds. But getting them to eat enough of these key nutrients can be a challenge,” says Borden VP of Research and Development Nick Suffredin. “Whether offering the energy they need for that fun playdate or providing a tasty after-school snack, Kid Builder, with no added sugar, is an excellent high-protein option.”
Borden, headquartered in Dallas, Texas, has provided products to families for more than a century. The company’s mascot, Elsie the Cow, was first introduced by Borden in 1936. She’s a mom, sharing her motherly wisdom and stories about her calves Beulah, Beauregard, Larabee and Lobelia. Beauregard, who’s seen on the front of the product package, is Elsie’s notoriously picky-eater son who served as the inspiration behind Kid Builder.
The Kid Builder launch comes months after Borden’s recent transformation with new leadership and an optimistic vision to bring its nutritious and delicious dairy products to more families.
“Kid Builder is Borden’s first new product in some time and highlights the company’s recent focus on product innovation informed by consumer insights,” says Borden CMO Joe DePetrillo. “This product is just the beginning of an exciting period of innovation at Borden.”
The enriched, no-sugar-added milk can be found in major retail grocery stores and convenience stores in select markets in the Southeast and Ohio. The MSRP is $4.29 for the 52-oz. multi-serve bottle and $1.59 for the 12-oz single-serve bottle.