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Conagra Brands Rolls Out Next Wave Of On-Trend Food Innovation

Conagra Brands Swiss Miss

Chicago, Illinois-based Conagra Brands Inc. is bringing more new food with modern attributes and authentic flavors to market. As the company works to accelerate growth and maximize value creation, Conagra continues its demand-driven approach to innovation by launching a slate of on-trend products from iconic and emerging brands within its frozen and refrigerated meals; snacks and sweet treats; condiments and enhancers; and shelf-stable meals and sides businesses.

“Conagra Brands is a leader in frozen food, a category that has a long runway of opportunity for growth,” says Darren Serrao, EVP and co-COO for Conagra Brands. “Data tells us that frozen meals are perfect for today’s busy consumers, so we’re tailoring our new product innovation to bring premium food with the right nutrition, sustainability attributes and price points to the freezer aisle and digital shelf.”

“Conagra Brands’ $2 billion snacking portfolio ranks in the top 10 in the industry and is also one of the fastest-growing,” says Tom McGough, EVP and co-COO for Conagra Brands. “We are excited to introduce new snacking and grocery options from iconic brands and look forward to launching additional, on-trend products throughout the remainder of the fiscal year.”

The expansive list of new food products from Conagra Brands will continue hitting stores throughout calendar 2019 and during the first half of 2020. The company’s innovation highlights include:

  • Birds Eye Veggie Shreds offer a culinary creation that saves time and steps in the kitchen. They are available in four flavors: white cabbage and carrots, carrots and broccoli florets, Brussels sprouts and potatoes and sweet potatoes with broccoli and cauliflower florets. 
  • Duncan Hines Gooey Bakes are cookies or brownies that come in four flavors: chocolate chip cookie, chocolate chunk brownie, confetti sugar cookie and butterscotch cookie. 
  • Duncan Hines Mug Cakes are quick, convenient and available in six varieties: brownie mix mug cake with chocolate frosting, confetti mug cake with vanilla frosting, lemon mug cake with vanilla frosting, strawberry mug cake with cream cheese frosting, chocolate lover’s mug cake with chocolate frosting and carrot mug cake with cream cheese frosting.
  • Earth Balance Pressed Oil Spreads have a high smoke point and can be used for cooking, topping and spreading. These plant-based spreads are crafted with only 3-4 ingredients including pressed oil and sea salt. They are Non-GMO Project Verified, vegan, kosher, lactose free and non-dairy. They come in three flavors: pressed sunflower oil, pressed avocado oil and pressed olive oil. 
  • Hunt’s San Marzano Style Whole Peeled Tomatoes can be used to create tomato sauces, bruschetta and more. Vine-ripened in the sun and made with no artificial preservatives or ingredients, these tomatoes come in three flavors: original; garlic, olive oil and basil; garlic and crushed red pepper.
  • Hunt’s Petite Diced Garlic and Olive Oil Tomatoes are vine-ripened tomatoes picked at the peak of freshness, steam-peeled and seasoned with garlic and olive oil.
  • Pam Non-GMO Oil Cooking Sprays can be applied directly to food to lock in flavor and texture or sprayed on pans and skillets for easy cooking and cleanup. With Pam’s non-stick capabilities, it’s perfect for roasting meat and veggies, baking muffins or whipping up an omelet. Enjoy three new flavors: avocado oil, extra virgin olive oil and coconut oil. 
  • P.F. Chang’s Home Menu Mango Sweet & Sour Sauce has a kick of ginger and lemon. Used for dipping, cooking and marinating, this versatile sauce dresses up your favorite dishes. Enjoy an authentic Asian dining experience in the convenience of your home. 
  • Ro*tel Diced Tomatoes with Serrano Peppers will bring heat to Mexican dishes, salsa recipes and more. Made with non-GMO ingredients, these spicy tomatoes feature vine-ripened tomatoes, zesty chilis and hot serrano peppers for bold, adventurous flavors.
  • Swiss Miss Pumpkin Spice Hot Cocoa combines the chocolaty taste of hot cocoa with the flavor of pumpkin spice. Made with no artificial sweeteners, preservatives, flavors or colors. Plus, it’s is 99.9% caffeine free.
  • Swiss Miss Unicorn Marshmallow Magic, made with real cocoa and real nonfat milk, is a hot cocoa drink with a rainbow of colorful marshmallows for an extra twist.
  • Wolf Brand Chili Angus Beef is made with Angus quality beef and the unique Wolf Brand blend of spices. It’s kettle cooked and available with beans and without beans.

About the author


Erica Sacra

Outside of her web editing duties, Erica enjoys watching movies and spending time with friends and family. She loves trivia and Kentucky Wildcats basketball.

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