Beverages Corporate Store News Nonfood Northeast Private Label Produce

Third Giant Heirloom Market Will Feature An Underground Taproom

underground taproom, Giant Heirloom

Giant Food Stores will open its new Giant Heirloom Market in the Northern Liberties neighborhood of Philadelphia on Friday, Nov. 15, at 8 a.m. The two-level, 13,000-s.f. store at 1002 North Second Street is the third Giant Heirloom Market to open in the city this year. Highlights of the new location include an underground taproom and gaming area, a first for the company.

“Much like Philadelphia’s story continues to unfold, so does the story of Giant Heirloom Market, and our new store in Northern Liberties is the next exciting chapter,” said Nicholas Bertram, president of Giant Food Stores in Carlisle, Pennsylvania. “We continue to learn, and our new location will bring new innovations while featuring what customers love most about Giant Heirloom Market—fresh produce, locally made products and our Nature’s Promise brand.”

Tommy McClain, a grocery veteran with more than 20 years experience, has been named manager of the Northern Liberties Giant Heirloom Market. McClain, who joined Giant in 2016, has played an integral part in the opening of both the Graduate Hospital and University City locations.

“Northern Liberties is always buzzing with activity and that’s especially true at the corner of North Second and Wildey Streets as we get ready to open the doors to our newest Giant Heirloom Market next month, just in time for the holiday season,” said McClain. “We’re looking forward to getting to know our new neighbors, introducing them to all that Giant Heirloom Market has to offer and serving families in Northern Liberties.”

Unique to the Northern Liberties Giant Heirloom Market is “The Underground,” a taproom in the lower level.  Windows in the floor of the grocery store on the main level will offer a peek into the taproom below to encourage shoppers to check out The Underground. This space will offer more than 40 craft beers, wines, hard seltzers and hard kombucha on tap, plus a gaming area with classic arcade games, shuffleboard and a Scrabble Wall. Customers can sample an ounce or order a full pour of their beverage of choice from touch screens above each tap. All offerings in the taproom are also available to go.

“As we created each Giant Heirloom Market, we listened to the community and let their feedback guide our plans,” McClain said. “In our conversations, they told us they enjoyed having that third place away from home and work—a place to unwind, get a casual bite with friends, maybe have a drink or play a game. The Underground is our response to their wishes.”

Featured Photos

Featured Video