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WAFC Elects Four New Executives To Board Of Directors



The Western Association of Food Chains (WAFC) has added four industry executives to its board.

“We are excited to welcome these four talented executives to the WAFC board of directors. We look forward to their contributions as we expand WAFC education initiatives for the benefit of our food industry associates,” said Sarah Wehling, WAFC president and chairwoman and VP of fresh foods at Costco Wholesale.

Jack Breeding

Jack Breeding is the VP of retail operations for The Kroger Co.’s Food4Less/Foods Co. division, which is based in Compton, California. He is responsible for retail store operations for 129 Food4Less/Foods Co. stores.

Matt Reeve

Matt Reeve is the group VP of sales and merchandising at Smart & Final, which is based in Commerce, California. He leads a diverse team responsible for all aspects of category management and private label. Reeve is a 2005 graduate of the USC Food Industry Management Program.

Megan Snyder

Megan Snyder is the VP center store of WinCo Foods, which is based in Boise, Idaho. She is a 35-year veteran of WinCo Foods, having started as a deli clerk who worked her way through various positions advancing to her current role.

Jim Wallace

Jim Wallace is the SVP for the West division of Sprouts Farmers Market, which is based in Phoenix, Arizona. He has more than 40 years of retail experience in the West Coast supermarket operations.

Established in 1921, with grants in excess of $31.9 million, the WAFC is focused on providing educational opportunities for food industry associates.

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