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LivBar Expands Into Bristol Farms, Kings, Balducci’s, Pete’s Fresh Markets


LivBar is expanding its national presence moving into the new year, with the company’s pickup in Bristol Farms, Kings Food Markets, Balducci’s Food Lover’s Market and Pete’s Fresh Market. The organic energy bar company says it has seen tremendous customer demand since the beginning of 2019, and the addition of these four regional chains will bolster LivBar’s presence in Southern California, New Jersey, Maryland, Virginia, New York, Connecticut and Illinois.

“It’s been such an amazing year. Customers have really shown their appreciation for a healthy, organic plant-based bar option, and the addition of such well-respected stores to round out 2019 is inspiring,” said LivBar CEO Wade Brooks. “We’re looking forward to building strong relationships with all four retailers to support their stores and provide their customers with the best superfood products on the planet as we move into 2020.”

LivBar has seen a great deal of success in 2019 gaining shelf space in stores focused on making healthy, organic options available to their customers. In the last few months, LivBar was also picked up by 21 Whole Foods Stores in the Pacific Northwest and all 77 Fresh Thyme Markets, in addition to winning Entrepreneur of the Year, Most Mindful Consumer Packaged Good, and Oregon Organic Processor of the Year.

“Today’s customers are looking for more than a great tasting energy bar, and today’s bars need to go beyond healthy. They need to provide the benefits of superfoods, be nutritionally balanced, organic, plant-based, good for the whole family and good for the planet. That’s in part why LivBars come in one of the industry’s only compostable wrappers,” said Jan Johansen, LivBar founder and nutritionist. 

Bristol Farms will add 13 Southern California stores to LivBar’s portfolio, while Balducci’s will add 11 and Kings will add 25 in the northeast United States. Pete’s will add 15 stores, all in Illinois. All four chains will stock all five LivBar flavors. At time of release, bars are already on shelves and available for purchase at Kings, Balduccis, and Pete’s; bars will be available at Bristol Farms in January 2020.

LivBars are currently available in 30 states, online at Amazon Prime, Amazon Subscribe and Save, direct from the LivBar website and in hundreds of stores including Erewhon, New Seasons Markets, Market of Choice, Zupan’s, Roth’s Fresh Markets, Fresh Thyme Markets and Whole Foods (beginning in February 2020).

LivBar is distributed nationally through UNFI, KeHE, McLane and DPI Specialty Foods.

LivBar was founded in 2012 in Salem, Oregon.

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