Denver, Colorado-based Locai Solutions has launched its second CookIt client, Angelo Caputo’s Fresh Markets, which added the intelligent meal planning tool to its e-grocery website ShopCaputos.com. Branded as The Recipe Rack, Caputo’s online customers will now have the ability to shop recipes, combining the tasks of menu planning and grocery shopping into one click.
The release of The Recipe Rack is the latest addition to Caputo’s digital grocery strategy, in partnership with its technology provider Locai Solutions. Powered by Locai’s Meal Planning solution, CookIt, a personalized shopping experience is tailored to a customer’s cart items, past purchases, dietary preferences and more. The learning algorithm suggests recipes and products to shoppers, taking into account sale items and favorite brands. It even scales ingredients based on portion size.
“The CookIt technology behind The Recipe Rack will allow customers to easily shop meals instead of aisles, while adding everything to their cart with absolute simplicity,” said Matthew Idstein, who oversees e-commerce for Caputos. “By showing different recipe ideas based on purchase history, dietary restrictions and food allergies, each customer gets a highly personalized shopping experience. It truly is a time saver!”
Caputo’s is the latest grocer to adopt Locai’s CookIt technology, who launched the solution with Wakefern ShopRite at the end of last year. Locai offers a full suite of e-grocery software, including a fulfillment management system called PowerPick, a turn-key e-commerce website, and other UX features like Endless Aisles.
“The convenience and value that CookIt brings to Caputo’s is really a major step forward in personalization,” said Scott DeGraeve, Locai’s COO. “Beyond increasing basket size, customer engagement and loyalty, The Recipe Rack allows Caputo’s to serve their customers at home where their products are being consumed and enjoyed. It really speaks to the importance of family that lies at the heart of the Caputo’s brand.”
Caputo’s is a family-owned and operated grocery chain that began in 1958, and operates 7 stores throughout the Chicagoland area.