Executive News Snacks Southwest Suppliers

Stryve Appoints Alt Co-CEO, Adds Executives To Accelerate Growth

Jaxie Alt

North Texas-based Stryve, which produces healthy snack foods including beef biltong, has named Jaxie Alt to the role of co-CEO and added three other executives to its leadership team.

Alt joined Stryve in March 2019 as chief marketing officer after spending 17 years with Keurig Dr Pepper. As co-CEO, Alt will continue to oversee nationwide marketing efforts as Stryve expands its footprint, along with leading sales and human resources at the company. 

“Jaxie’s passion to put something healthy in the world is contagious,” said Peter Rahal, founder of RxBar and a Stryve board member. “Her energy and expertise are key ingredients that have helped this startup find its voice and established a brand that can be successful going to market now and in the future.”

In addition to Alt’s promotion, the company recently added three executives: Alex Hawkins, COO; Billie Winkle, CFO; and Bruce Boettner, CSO.

“I’m thrilled about the team we’ve assembled to help Stryve grow,” Alt said. “As consumer interest in healthy eating continues, and awareness and understanding of biltong expands, I believe we now have the leadership team in place to reach our goal to help America snack better.”

Hawkins was previously a principal investor at Rosewood Private Investments.

Winkle is the second woman—along with Alt—to join the executive leadership team at Stryve. Prior to joining the company, she served as VP of accounting, tax and treasury at KidKraft. 

Boettner brings sales experience from the food and beverage industry. He most recently served as VPS at startup Humm Kombucha and worked 19 years with Kellogg’s.

Biltong is made by air-drying beef, a process first popularized in South Africa. Stryve beef biltong is a high-protein snack that contains zero sugar and no artificial ingredients.

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