Anheuser-Busch is redirecting its sports and entertainment investments to its nonprofit partners to respond to the Covid-19 public health crisis, it announced March 25.
As part of a $5 million donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. The company’s tour centers in Merrimack, New Hampshire, and St. Louis, Missouri, also will also be made available to the Red Cross.
As part of the donation, Anheuser-Busch also is donating media air time to the Red Cross in support of its public service announcements. To learn more about how to attend a blood drive, visit the Red Cross website.
In addition, Anheuser-Busch will use its supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the U.S. The hand sanitizer will be utilized at Red Cross blood donation centers and to support emergency shelters for future relief efforts.
“Covid-19 has changed how we all live our lives, but it hasn’t changed Anheuser-Busch’s priorities and our commitments as an employer, a business partner and a corporate citizen,” said Michel Doukeris, CEO of Anheuser-Busch U.S. “While we can’t solve this crisis on our own, we are proud to do what we can to serve and support our communities in need and the heroes on the front lines, using our capabilities, our relationships, and our reach to do our part. We invite other companies to use their unique capabilities to join us in this effort, however they can, so that together we can make a difference.”
To bring hope to the people of America who may be feeling isolated and scared during this difficult time, Budweiser created a 60-second video that champions the best of the American spirit, called “One Team.” The spot is a tribute honoring the everyday people of America who are rising above the call of duty to help in the wake of the COVID-19 health crisis, from doctors and nurses working tirelessly around the clock to grocery store clerks; see the video here.
“Anheuser-Busch has been a longtime partner of the American Red Cross, helping identify new ways to use their resources when we need it most following natural disasters and other crises. We are currently experiencing an unprecedented number of blood drive cancellations. In fact, about 7,000 Red Cross blood drives have been canceled across the country due to COVID-19 concerns, resulting in some 220,000 fewer blood donations,” said Gail McGovern, president and CEO of American Red Cross. “We are grateful to Anheuser-Busch and their sports partners for supporting new blood drives to help us to maintain a much-needed supply for patients counting on lifesaving blood in the weeks and months to come.”
Founded more than 165 years ago, Anheuser-Busch today owns and operates 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, with more than 18,000 team members across the United States. Its beer brands include Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional craft beers.