Northeast Technology

Rosie, AppCard, ShoptoCook Launch Next-Gen Omnichannel Program

Rosie omnichannel

Ithaca, New York-based Rosie, an e-commerce solution for independent retailers and wholesalers, has partnered with ShoptoCook and AppCard to launch a personalized omnichannel commerce program for retailers and their shoppers nationwide. This solution integrates all omnichannel touchpoints, including in-store, mobile and web platforms providing a seamless shopping experience for shoppers at supermarkets such as Schiel’s, Gerrity’s Supermarkets and Stauffers of Kissel Hill.

“We’re excited to share this exclusive omnichannel offering with our shoppers,” said Debi Drescher, director of marketing and branding for Stauffers of Kissel Hill. “In working with AppCard, ShoptoCook and Rosie, we are confident this is a solution that is a win-win for all parties involved.”


Combined solution

The combined solution seamlessly integrates ShoptoCook’s website and kiosk offering with AppCard’s personalized marketing and digital coupons program and Rosie’s next gen e-commerce platform to enable shoppers to sign-up, simply by their mobile number, receive digital receipt, loyalty pricing, earn points and rewards, enjoy single sign-on across all three platforms, clip and redeem digital coupons and take advantage of complex promotions at their preferred touch point. This Omnichannel Commerce Program makes the digital capabilities of a nationwide chain available at a price point that is accessible to any independent grocer across the U.S. There is nothing like this solution in the market today and provides substantial differentiation for independent grocers as they support their retailer customers.

“This partnership is making a difference for millions of shoppers,” said Yair Goldfinger, CEO of AppCard. “Through this integration we offer an unprecedented way for retailers to control their conversation with their shoppers and make use of our machine learning and AI to predict and entice shopper behavior wherever they shop. We are excited to partner with ShoptoCook and Rosie in offering this integrated solution for our retailers and shoppers.”

“We’re helping our retailers brand and personalize their entire shopping experience both in-store and online with the powerful tools of this omnichannel offering. Our retailer partners are taking e-commerce to the next level, which is testament to the evolving industry,” said Nick Nickitas, founder and CEO of Rosie. “We are seeing spikes in e-commerce growth like never before and being able to offer a more integrated omnichannel commerce program is the natural next step for our retailer and wholesaler partners.”

Since the company’s inception in 2013, Rosie has built relationships with hundreds of retailers nationwide, standing by a mission of delivering smart, easy online groceries. Through strategic partnerships across the country, Rosie connects independent retailers with new customers through an agile, e-commerce platform.

For more information and a list of current opportunities, visit

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