International grower and year-round marketer of a variety of berries, Plant City, Florida-based Wish Farms has established a growing operation in Oxnard, California.
“This is a move that aligns well with our strategy of smart, controlled growth,” said James Peterson, VP of sales and marketing.
With its first season in Oxnard underway, Wish Farms began harvesting strawberries mid-January and expects volume to flow into May.
“The Frontera will be our exclusive variety for Oxnard. Quality and volume has proven favorable and in-line with our expectations,” said Darwin Reich, director of California operations.
With this addition, the company now has operations in the three major strawberry growing regions of California: Salinas, Santa Maria and Oxnard.
“By expanding our footprint to this third region, it solidifies our position as a California grower, streamlines supply and opens the door for a more consistent brand presence west of the Mississippi,” Peterson said.
Through the Wish Farms Family Foundation, a portion of profits are dedicated to the company’s three pillars of giving: Food Insecurity, Youth Education and Community. With a defined mission, it hopes to make the world a better place.
Founded in 1922, Wish Farms is a fourth-generation, family operated company. As a year-round supplier of strawberries, blueberries, blackberries and raspberries, it grows both conventional and organic varieties. Nationally recognized for innovation, Wish Farms utilizes patented traceability technology to ensure quality and safety by tying consumer feedback to specific information from each day’s harvest.