Ocean Spray Cranberries Inc. has named Celina Li to its senior leadership team as chief commercial officer and general manager, international and ingredients. In this role, Li will lead Ocean Spray-branded products outside of the U.S., as well as the agricultural cooperative’s business-to-business global ingredients business.
She will have oversight and management of the profit and loss for these critical business divisions to continue driving international growth and expansion for Ocean Spray.
“Celina is a deeply experienced executive that has accelerated global consumer businesses through transformative strategy, category expansion, brand modernization, breakthrough innovation and geographic expansion. She brings an established track record of market-leading growth, which will be instrumental in guiding our global teams and executing strategy,” said Tom Hayes, president and CEO.
Li comes to Ocean Spray from The Coca-Cola Co., where she served as VP and general manager of water, leading its multi-billion-dollar water portfolio. Previously she served as the VP of strategy and insights for Coca-Cola Canada, and group director of Vitamin Water.
“I’m honored to join Ocean Spray, a truly purpose-driven cooperative, and help realize the incredible potential to further expand our global footprint. We’re going to reach new geographies, serve new consumers, bring innovative, nutritious products to families around the world and build a sustainable growth platform for our more than 700 family-owned farms and future generations to come,” Li said.
Prior to Coca-Cola, Li was global director of Stella Artois & Beyond Beer at Anheuser-Busch Inbev, held Gillette and Venus brand management roles at Procter & Gamble and advised leading corporations and private equity firms on strategy and acquisitions with Bain & Co. She earned an MBA from Harvard Business School and a master’s degree and bachelor’s degree from Shanghai Jiaotong University.
Ocean Spray Cranberries is headquartered in Lakeville, Massachusetts.