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St Pierre Bakery Aids Retailers During Supply Chain Disruption


St. Pierre Bakery has published its latest order fulfillment figures, demonstrating the benefits of working with the brand as global supply chain issues see retailers battle to stock shelves nationwide.

The brand has revealed the level of investment in its stock in country, allowing for a 12-week supply of its authentic French brioche products at any one time. This stock-holding has seen the leading brioche brand assist retailers’ deli sectors in recent months, as other brands fail to meet delivery commitments.

National fill rate averages have been difficult to maintain for many suppliers this year, but new details from St. Pierre demonstrate a 98 percent national fill rate average.

“We pride ourselves on our authentic French recipes, our superior product delivering for the consumer and being a reliable partner supporting our grocery retailers. Through our unique model, we work hard to ensure we deliver, on time and in full,” said Paul Baker, founder of St. Pierre.

“Despite phenomenal growth since launching in America seven years ago, we still commit to our retailer relationships with the same promise: When customers place orders with St. Pierre, they can rest assured that we will deliver accurately and when we say we will. Keeping our promises is at the heart of our business and that’s stood us in good stead of late, when retailers are struggling to keep shelves stocked consistently.”

The U.S. bakery sector has been grappling with supply chain and commodity cost challenges alongside the pandemic, navigating a range of hurdles. From ingredient shortages to workforce disruption, the situation has been described as “a perfect storm” by Lee Sanders, American Bakers Association’s SVP of government relations and public affairs.

“We have faced supply chain challenges across the board over the past year, but bakery, in particular, has proved challenging. St. Pierre hasn’t missed a beat in meeting the growing demand for high quality products and supporting in stock in our stores,” said Brandy Hanger, director of deli and bakery merchandising at The Kroger Co.

“We have not had to change or supplement our product offering with alternative, lower quality replacements, and we know our stock will be replenished, as agreed, when we need it. It’s just another element of what makes working with St. Pierre Bakery such a positive experience and one of the many reasons we continue to support the brand in our stores across America.”

St. Pierre Bakery imports its products into America, storing them frozen with distribution partners and offering retailers a “thaw and sell” proposition for fresh brioche in the perimeter. The brand has experienced phenomenal growth in the past year, with sales up 24 percent.

The company recently extended its range of brioche products, launching the first brioche bagel to be introduced to the U.S. market. The business also announced the appointment of new CEO, David Milner, in September along with an ambitious growth plan to drive distribution and extend St Pierre’s reach specifically in the U.S., where it is already worth more than $100 million.

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