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Mondelēz International Shares Update On Long-Term Growth Strategy

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Mondelēz International has shared its strategy to accelerate growth and focus its portfolio to generate sustainable shareholder value. As a result, the company is updating its long-term algorithm to 3-5 percent organic net revenue growth, up from previous guidance of 3 percent.

“Our competitive advantages in the marketplace and focused strategy on global snacking leadership give us great confidence in our ability to sustain strong top- and bottom-line growth for many years to come,” said Dirk Van de Put, chairman and CEO at Mondelēz.

“Building on our category leadership, favorable geographic footprint, and the power of our iconic brands, we are well positioned for stronger growth in the decade ahead.”

Mondelēz International will continue to prioritize growth, execution and culture as the three pillars of its strategy, investing in differentiated marketing and sales capabilities while strengthening its local-first operating model to empower employees and to promote a growth culture. 

Recognizing the challenges facing the planet and the communities in which it operates, the company also is elevating sustainability to become a fourth pillar in its long-term growth strategy. 

Mondelēz International aims to help drive positive change, creating long-term value for the business and its stakeholders.

Accelerated Growth and Portfolio Focus

Mondelēz International is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90 percent of revenue in chocolate and biscuits, including baked snacks. 

The company said it will strengthen its presence in core categories in major markets by building on distribution, expanding in high-growth channels and leveraging its brands to establish multi-category leadership positions.

As it continues to reshape its portfolio, Mondelēz International will drive value through acquisitions that expand its presence in chocolate, biscuits and baked snacks by filling geographic gaps and extending into under-represented segments and price tiers. 

Investing in Capabilities and Culture

To enable its refined growth strategy, Mondelēz International has announced investments in capabilities and culture, including investing more than $1 billion to become the digital commerce snacks leader. The company aims to deliver 20 percent of revenues from digital channels by 2030, up from 6 percent of 2021 revenues. 

Along with its investments in technology, the company is investing in new commercial growth capabilities, including integrated agile processes to drive simpler ways of working; expanded commercial excellence training programs; and increased digital learning opportunities.

“Our growth ambition will not be possible without the passion, dedication and commitment of our people – the very best in the consumer packaged goods industry,” Van de Put said. 

“To accelerate our growth and focus, we are taking our talent and culture strategy to the next level by doubling down on initiatives to advance diversity, equity and inclusion; expanding investment in top talent programs and rolling out a global employee well-being program.”

For more information, visit mondelezinternational.com.

For more snack news from The Shelby Report, click here.

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