Stora Enso has announced that its 100 percent virgin fiber-based kraftliner, AvantForte WhiteTop, is commercially available. The white top kraftliner targets demanding premium segments, such as fresh food, e-commerce and shelf-ready packaging.
AvantForte WhiteTop kraftliner is engineered to meet brand owners’ need for safe, high-performing and plastic-free packaging. The product will serve end-uses that require strength, purity and visual appearance. Through Stora Enso’s patent-pending technology, Tri-Ply, the product is equipped with three fiber layers to maximize its strength and help converters and brand owners use less material than with traditional kraftliners.
“The accelerating shift from plastic to renewable packaging in fresh foods and e-commerce is increasing the demand for high performing krafliners,” said Oscar Duarte, business segment director, Kraftliners. “Our AvantForte WhiteTop product has outstanding visual appearance and print qualities to help brand owners enhance the consumer packaging experience. With this high-end product now commercially available, we look forward to supporting our customers in expanding into new premium segments and end-uses.”
In addition to Avantforte WhiteTop, Stora Enso previously offered its natural-coloured AvantForte Brown product.
AvantForte WhiteTop is a 3-layer structured, 100 percent virgin fiber, OBA-free kraftliner for corrugated packaging. It is useful for demanding applications where high-quality print is needed such as fresh food packaging, high-end e-commerce packaging and shelf-ready packaging.
AvantForte White Top is produced at Stora Enso’s Oulu site in Finland, which completed a conversion in 2021 from paper to kraftliner production. In addition to the conversion, Stora Enso invested EUR 40 million in 2020 to reduce the environmental impact of the production site.
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