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Death Wish Coffee Co. Launches Espresso Roast And New Look

Death Wish

Saratoga Springs, New York-based Death Wish Coffee Co. has launched its latest everyday offering, Espresso Roast, featuring a new “electrifying” packaging.

The rich new roast features a smooth aroma with notes of cocoa, caramelized sugar and black cherry. A proprietary blend to Death Wish Coffee, Espresso Roast is Certified Fair Trade and USDA organic like its other coffee products.

Espresso Roast is the first product to debut Death Wish Coffee’s new look, featuring its lightning bolts and vibrant colors to communicate roast varieties and flavors. Death Wish Coffee’s other products, including Dark Roast and Medium Roast, will transition to the new look later this year.

“Our consumers are looking for a premium coffee experience at home with a rich, intense flavor and a base for espresso drinks to channel their inner barista. Espresso Roast delivers a smooth, never-bitter cup every time, no matter how it’s brewed,” said Mike Pilkington, CEO of Death Wish Coffee. “Espresso Roast joins our everyday line-up of Dark Roast and Medium Roast, along with our seasonal flavors, to give coffee consumers the variety they’re seeking.”

Espresso Roast is a dark roast made with Sumatran and Peruvian arabica beans and Indian Cherry robusta beans. The new coffee joins the brand’s everyday offerings including the original Dark Roast – featuring notes of dark chocolate and black cherry – and Medium Roast, which features hints of caramel and roasted peanuts.

The new blend is available for purchase starting July 1 in ground and whole bean bags and Death Cups, compatible with Keurig single-serve coffee makers. Consumers can purchase online and in Walmart and Kroger locations. The blend will also be available on Amazon later this year.

Death Wish Coffee is sourced from the highest-quality coffee beans in the world and roasted to deep, never-bitter perfection. The brand has a Dark Roast as well as a Medium Roast, which debuted in 2021, available in whole bean, ground and single-serve coffee pods. The company also sells seasonal, limited-edition flavors, collectible mugs and merchandise.

For more information about Death Wish Coffee Co., visit deathwishcoffee.com.

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