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NGA Calls For Marketing, Merchandising Campaign Submissions

NGA choice awards

The National Grocers Association is accepting entries for the NGA Creative Choice Awards, recognizing the leading marketing and merchandising programs of the past year.

The new lineup of 2023 NGA award categories includes:


  • Connections through omnichannel;
  • Traditional media – television, radio and print;
  • Community engagement; and
  • Grand opening or remodel.


  • Local, specialty or emerging products;
  • Seasonal event or campaign;
  • Center store, frozen, GM, HBC; and
  • Fresh departments.

In addition to the main categories, two special-recognition categories highlight prominent industry initiatives: Kellogg’s Excellence in ESG Award, which recognizes those campaigns that focus on well-being, people, community and sustainability, and the Unilever People Positive Award, which honors efforts that promote workplace diversity and inclusion.

“We all witnessed independent community grocers emerge from the pandemic having demonstrated their ability to pivot, innovate and think outside the box,” said Laura Strange, SVP, communications and external affairs, NGA. “Now, it is time to recognize the outstanding innovation, creativity and persistence we’ve seen across our industry through NGA’s Creative Choice Awards.”

Retailers, wholesalers, suppliers, manufacturers and advertising agencies that create marketing and merchandising programs for independent grocery stores may submit entries; however, the Creative Choice Awards contest is a retailer competition and the retailer that implements the campaign will be awarded. Events, campaigns or promotions held between Dec. 1, 2021-Dec. 1, 2022, are eligible. All entries are due Dec. 9.

Entries will be judged based on creativity, clarity and effectiveness. From the category winners, one “Outstanding Marketer” and one “Outstanding Merchandiser” winner will be selected by the public through online voting. These winners will be announced during the 2023 NGA Show and recognized yearlong.

More information about the award categories and how to enter can be found at NGACreativeChoice.com.

For more association news from The Shelby Report, click here.

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