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Candy Brand Hosts New Year’s Eve Celebration With Peeps Drop

Peeps Fest

Hosted by Just Born Quality Confections, along with ArtsQuest and other local community partners, the 14th annual PeepsFest will ring in the new year with a two-day, family-friendly festival featuring activities, a Peeps Chick Drop and a sneak peek at its 2023 marshmallow lineup.

Weighing in at 400 pounds, the Peeps Chick Drop is the culmination and highlight of the event at the SteelStacks in Bethlehem, Pennsylvania.

In addition to the Chick Drop, the brand will share a sneak peak at its new marshmallow varieties for the 2023 Easter season before they hit store shelves. The event, which will usher in Just Born’s 100th anniversary, will also feature live music and entertainment, an ice-skating rink, a family fun walk or run on Dec. 30, sampling and s’mores stations and virtual dioramas.

“We are so proud that the Peeps Chick Drop has become a beloved New Year’s Eve tradition for local families and devoted fans across the country,” said Meg Dowd, corporate affairs manager at Just Born Quality Confections.

“We look forward to celebrating with our local community each year at PeepsFest and we’re excited to provide them with a unique experience this year with the new Easter Peeps Marshmallow announcement.”

For more information on the annual celebration, visit steelstacks.org/peepsfest.

Just Born Quality Confections is a third-generation family-owned candy manufacturer. The company’s brands include Peeps, Mike And Ike, Hot Tamales and Goldenburg’s Peanut Chews. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.”

For more snacks and candy news from The Shelby Report, click here.

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