Home » Heritage Grocers Group Names ‘La Catrina Más Catrina’ Winners
Independent Store News West

Heritage Grocers Group Names ‘La Catrina Más Catrina’ Winners

Cardenas Markets' first place winner
Cardenas Markets' first place winner

Heritage Grocers Group has named the winners in its La Catrina Más Catrina photo contest, the first to include customers across all of the company’s banners. 

El Rancho's first-place winner
El Rancho’s first-place winner

The first-place selections, who each received a $500 Visa gift card, included:

  • Zuleima A. for Cardenas Markets;
  • Ariana G. for El Rancho Supermercado; and 
  • Aubry R. for Tony’s Fresh Market. 

Nearly 1,000 La Catrina submissions were received, and $3,000 in prizes were awarded to 19 contest finalists across six states. 

Entrants were encouraged to get into the Day of the Dead season by submitting a photo of themselves with La Catrina style sugar skull make-up through respective company websites. 

Día de Los Muertos is a significant Hispanic holiday deeply rooted in tradition and symbolism, and one  of the most recognizable figures during this special time is La Catrina,” said Adam Salgado, chief marketing officer for Heritage Grocers Group. 

Tony’s first-place winner

“We are dedicated to embracing, honoring and promoting the rich traditions of Hispanic culture, and we are so pleased to have expanded this year’s contest to all our banner companies across six states.”

About Heritage Grocers Group

Headquartered in Ontario, California, Heritage Grocers Group is a specialty, ethnic food retailer that offers an extensive assortment of traditional and specialty grocery items.

With a customer experience focused on freshness, authenticity and affordability, the HGG family of destination groceries incorporate freshly made ethnic foods, differentiated floor formats with specialty categories and localized assortments that engage with each community.

The company operates in California, Texas, Nevada, Arizona, Kansas and Illinois. It has 57 stores under the Cardenas Markets banner, 29 El  Rancho Supermercado stores, 21 Tony’s Fresh Markets and seven stores Los Altos Ranch Markets.

Read more multicultural news from The Shelby Report.

About the author

Sommer Stockton

Web Editor

Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX