Heritage Grocers Group has named the winners in its La Catrina Más Catrina photo contest, the first to include customers across all of the company’s banners.
The first-place selections, who each received a $500 Visa gift card, included:
- Zuleima A. for Cardenas Markets;
- Ariana G. for El Rancho Supermercado; and
- Aubry R. for Tony’s Fresh Market.
Nearly 1,000 La Catrina submissions were received, and $3,000 in prizes were awarded to 19 contest finalists across six states.
Entrants were encouraged to get into the Day of the Dead season by submitting a photo of themselves with La Catrina style sugar skull make-up through respective company websites.
“Día de Los Muertos is a significant Hispanic holiday deeply rooted in tradition and symbolism, and one of the most recognizable figures during this special time is La Catrina,” said Adam Salgado, chief marketing officer for Heritage Grocers Group.
“We are dedicated to embracing, honoring and promoting the rich traditions of Hispanic culture, and we are so pleased to have expanded this year’s contest to all our banner companies across six states.”
About Heritage Grocers Group
Headquartered in Ontario, California, Heritage Grocers Group is a specialty, ethnic food retailer that offers an extensive assortment of traditional and specialty grocery items.
With a customer experience focused on freshness, authenticity and affordability, the HGG family of destination groceries incorporate freshly made ethnic foods, differentiated floor formats with specialty categories and localized assortments that engage with each community.
The company operates in California, Texas, Nevada, Arizona, Kansas and Illinois. It has 57 stores under the Cardenas Markets banner, 29 El Rancho Supermercado stores, 21 Tony’s Fresh Markets and seven stores Los Altos Ranch Markets.
Read more multicultural news from The Shelby Report.
