During a two-week campaign, customers and associates of Northgate Gonzalez Market and Prospera Gonzalez (formerly Northgate Financial) rallied to donate more than $136,000 to help those affected by the recent earthquakes in Mexico City, Morelos, Puebla, Guerrero, Chiapas and Oaxaca, as well as by hurricanes Irma, Harvey and Maria. An additional $100,000 was matched by Northgate and Prospera; vendor partners chipped in $35,000; and corporate employees added $4,170, bringing the total donation to more than $275,000.
“Although much of the media attention has dwindled at some of these sites, many men, women, children and entire families are still recovering from the devastation these natural disasters took on their homes and communities,” said Miguel Gonzalez Reynoso, co-president of Northgate. “We are so very grateful to everyone who reached deep into their pockets to help the citizens of Mexico, Puerto Rico, Texas and Florida.”
With the donations now secured, Northgate, Prospera and their partners say they will begin phase two of their humanitarian plan to help rebuild broken communities. The money earned will be used to help people who have lost so much, including their jobs, houses and personal belongings. Consideration is being placed on building shelters and providing necessary supplies to schools and medical centers in less populated areas.
Customers who donated were able to choose which organizations they wanted their money to aid: the Carlos Slim Foundation, $33,072.13; the American Red Cross, $65,862.23; and Brigada de Rescate Tlatelolco A.C., $36,815.53.
Northgate Gonzalez Market is a Southern California supermarket chain that caters to the Latino community. Family-owned and -operated and headquartered in Anaheim, California, Northgate operates 40 stores in Orange, Los Angeles and San Diego counties.