A new company backed by the founder of Pacific Foods hopes to “reinvent” grocery with a small-format concept that integrates a market, nutrition classroom and discovery kitchen under one roof to increase consumers’ access to foods at peak nutrition.
The new Basics Market will open late this summer at 5035 NE Sandy Boulevard in Portland, Oregon, anchoring The Portland Clinic at the former home of the Gustav’s Der Rheinlander Restaurant. A second location is expected to open by year’s end in Tualatin, with a third in Beaverton in 2019.
At 7,500 s.f., Basics is designed for access, offering just what people need to cook healthy meals at home. Shoppers will find ingredients organized by recipes at five meal stations, developed by an in-house culinary director and vetted by a nutritionist for optimal health. Shelves will be stocked with just a few choices in every category, prioritized by local and sustainable suppliers whenever possible. The best produce of the season will be delivered fresh daily, says the company, and shoppers can choose from regional meats and dairy products.
A third of the space will be dedicated to nutrition and culinary education, with a full calendar of classes daily. An in-store nutritionist will be on hand to guide shoppers interested in improving their health. Upstairs neighbor The Portland Clinic is expected to take full advantage of the store to help patients avoid and improve health conditions, from diabetes to heart health.
“When you have the skills to cook your own meals and a little nutrition guidance, you’re really taking your health into your own hands,” said Store Manager Erin Leiker. “What’s important to all of us is fostering heath and connections in the store, around the table and at the farm. That’s what attracted me to Basics.”
A collective of farmers, ranchers, grocery veterans and CPG experts are building Basics with Chuck Eggert, whose family members practice regenerative agriculture while also managing organic farming operations. Much of the meat, poultry and eggs carried at Basics will be from Eggert family farms, where animals are provided plenty of access to pasture and enriched environments that take comfort and overall well-being into account. Products from the Eggert’s family-run dairies are expected to hit shelves by the end of the year. Eggert also is working to nurture new agricultural ventures and manufacturing throughout Oregon.
“We think one of the best things for your health is to cook your own food, and that the most nourishing ingredients you can use are in season, grown locally,” said Eggert. “One of the ways we saw to help people get the best nutrition was to make what we grow and raise here in Oregon more accessible, and we’re working with others to do the same.”