EnWave Corp. has announced that NutraDried LLP, a joint partnership between the company and Lucid Capital Management, has officially begun the commercial launch of Moon Cheese, a healthy, crunchy, 100% natural cheese snack. Three varieties of Moon Cheese (American Cheddar, Pepper Jack and Gouda) will initially be launched in up to 200 stores throughout the Fred Meyer and Quality Food Centers (QFC) banners, both owned by The Kroger Co.
EnWave says that launching Moon Cheese in two of the most well-known grocery banners in the Pacific Northwest will provide NutraDried with the perfect opportunity to build brand awareness and test several in-store promotional plans. If retail sales are successful, NutraDried plans to pursue further shelf space at additional store locations in preparation for the expected delivery of a 100kw nutraREV machine in the first quarter of 2014, increasing production capacity by approximately five times if acquired.
Moon Cheese consists only of 100% cheese, is gluten-free, high in calcium and a great source of protein, according to EnWave. A single serving of Moon Cheese offers 5g of protein and 13 percent of the recommended daily calcium intake.
“NutraDried received very positive feedback for Moon Cheese throughout the product approval process with Fred Meyer and QFC,” says Dr. Tim Durance, chairman and co-CEO of EnWave. “In addition to the attractive taste and texture, we believe that the high protein content, gluten-free aspect and superior calcium levels will set Moon Cheese apart from competing snack items.”
Adds Rufino Dee, CFO of NutraDried, “The use of EnWave’s REV technology for the production of Moon Cheese is very attractive from an economic standpoint. NutraDried should show growing revenues over the coming months and potentially ramp up sales significantly in 2014 once excess production capacity has been secured.”