Whataburger’s Original Pancake Mix is now available at H-E-B stores in Texas. Located in the breakfast aisle, Whataburger’s Original Pancake Mix also can be used for other breakfast dishes, including waffles and jalapeño corn and cheddar muffins; recipes are on the box.
The 32-oz. pancake mix uses the same ingredients and recipe used in Whataburger restaurants. Customers combine the mix with water and follow the instructions on the label. Each package makes approximately 32 pancakes.
“Since 1950, nothing has made us more proud than to put a smile on the faces of neighbors and friends that we serve around the clock,” said Mike Sobel,” Whataburger’s VP of retail. “We’ve had a lot of success selling our pancake mix online, so it was only natural to add them to retail shelves with our great partners at H-E-B.”
Whataburger’s partnership with H-E-B began in spring 2013 with the introduction of Whataburger’s popular line of condiments—Fancy Ketchup, Spicy Ketchup and Original Mustard—which were bottled and made available at H-E-B stores in Texas. Since then, new products have been added to shelves, including Whataburger’s own Premium Pork Sausage, Honey Butter, Original Mayo, Whataburger’s line of signature sauces, including Creamy Pepper, Peppercorn Ranch, Jalapeño Ranch and Honey Mustard, and Whataburger’s Honey BBQ and Bold BBQ Sauces.
“We continue to receive overwhelming customer support for the Whataburger line of products,” said Reade Ahrens, H-E-B group VP of grocery procurement and merchandising. “We want to provide Texans with the products and brands they love, and our goal is to continue introducing new and unique items our customers will enjoy.”