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P&G, Tide Loads Of Hope Take Disaster Relief To West Virginia

Tide-Loads of Hope

The Tide Loads of Hope mobile laundry unit will be at the Food Lion located in the Battleground Shopping Center in White Sulphur Springs, West Virginia, to provide full-service laundry to residents affected by the recent flooding.

Heavy rain led to widespread flooding which has devastated areas of West Virginia resulting in the governor declaring a state of emergency in 44 countries. Many residents have been forced from their homes, leaving them without basic needs and resources.

From 9 a.m. – 5 p.m., residents and volunteers can bring clothes to the mobile unit to be washed, dried and folded free of charge for those in the directly affected areas. In addition, P&G will be providing personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo as well as household cleaning products like Bounty, Mr. Clean and Swiffer.

Brands included in the relief effort: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus. P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization.

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world.

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Sudie Crouch

Sudie Crouch is a writer, author, speaker, mother, certified life coach and lover of chocolate, cheesecake, pigs and dogs that eat her furniture.

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