San Francisco, California-based Del Monte Foods Inc. is introducing its newest product, Bubble Fruit. A first-of-its-kind snacking experience taking the ongoing trend of popping boba to the next level, Bubble Fruit will be available starting in September across retailers nationwide including Walmart, Target, Kroger, Ahold and Supervalu. The product comes in three flavors: Peach Strawberry Lemonade, Sour Apple Watermelon and Pear Berry Pomegranate.
Bubble Fruit combines the goodness of a classic fruit cup with bursting boba to create a fun and delicious after-school snack option for kids and teens. It appeals to today’s on-the-go lifestyles and the growing consumer movement of frequent snacking. Containing a full serving of 100 percent real fruit, the product delivers a juicy burst of flavor in every bite that is perfect for lunchboxes or after-school snacks. Unlike the popping boba found in frozen yogurt or tea shops, Bubble Fruit does not contain any artificial colors or artificial sweeteners.
“We have made it our priority to drive our innovation to meet the needs of today’s consumers who are looking for new exciting food experiences, flavors and textures,” says Liam Farrell, VP of brand marketing for Del Monte Foods. “By leveraging on-trend inspiration like the boba phenomenon, Bubble Fruit is a clever reinvention of a classic product that kids will want to eat and parents will feel good about serving.”
Bubble Fruit is the first of many new Del Monte Foods snacking innovations to be released this year. Consumers can expect to see further developments from the 130-year-old heritage brand as it continues to diversify outside the canned food aisle and into the snack, refrigerator and frozen aisles of grocery stores.